4R Marketing: A New Marketing Paradigm That Subverts 4P

Author: Elliot Aden [USA]
Publisher:
Publish Date: 2003-03-01
Features: The author provides an in-depth analysis of the development of the world economic system after the 1950s, revealing the underlying reasons for the failure and disintegration of the 4P marketing model and the entire traditional marketing model, and elaborates on the emerging 4R marketing model in the new economy era.