Supreme Enterprise, Supreme Marketing: First Part: Personal Selling

Author: Zhou Wen, Bao Yan edited
Publisher:
Publish Date: 2002-10-01
Features: This book systematically explains the essential elements of the sales profession, analyzes the 80/20 rule of personal selling, teaches how to be more efficient in sales, helps salespeople find potential customers comprehensively, and covers how to conduct meetings, communication, objection handling, and provides detailed instruction on negotiation and closing techniques. It emphasizes the importance of relationship selling and after-sales service, and also offers salespeople with contract templates.