National Marketing: A Strategic Approach to Creating National Wealth

Author: (USA) Kotler, Yu Lijun, Jiang Chun (Translator)
Publisher:
Publish Date: 2001-01-01
Features: This book connects macroeconomic public policies with the microeconomic behavior of industries, companies, and consumers, and applies strategic planning to the establishment of national wealth. It tells managers, corporate strategic designers, government policy makers, and planners how to determine the path and achieve the best economic development.