Illustrated Techniques for Hosting Guests in the Food and Beverage Industry

Author: [Japan] Yamaguchi Kota
Publisher:
Publish Date: 2000-01-01
Features: For many service industry professionals, this book not only serves as a reference guide on how to provide heartfelt service, but also includes simple and clear illustrations to aid understanding. Therefore, it avoids the stiffness often found in general management books filled with jargon. As "pursuing customer satisfaction" becomes an increasingly important business direction and goal for all service industry professionals, the author sincerely hopes that all service providers can shift from being passive to being proactive, approaching their work with a more positive attitude. The book is divided into five chapters, introducing McDonald's customer service, demonstrating "the feeling of serving customers" through language and actions, the highest responsible person for customer reception, improving customer service standards in each branch, and the logistics support system to enhance customer service satisfaction across all branches.