Author: [British] Mathew Horsman
Publisher:
Publish Date: 2000-10-01
Features: The book takes the fee-based TV station Sky Two, controlled by media mogul Rupert Murdoch, as its main thread, revealing the secrets behind its rapid rise, analyzing the competitive strategies between Sky Two and the BBC and Independent Television, disclosing Rupert Murdoch's efforts to invest heavily in developing internationally leading communication technologies, and demonstrating his superior business strategy.
Television Pioneer
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