Contemporary Chinese Business Administration Case Studies: First Series

Author: Cheng Siwei, Editor-in-Chief
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Features: This book is compiled by the School of Economics and Management at Tsinghua University based on practical research to accelerate the cultivation of MBA talents in China. It includes a total of 30 cases covering areas such as human resource development and management, business strategy, marketing, financial management, and mergers and acquisitions. The cases involve various forms of ownership and are distributed across a wide range of industries, demonstrating strong relevance and reflecting the hot, challenging, and focal issues in China's economic field in recent years.