"Eastern Carriage---The Legend from Peking University to New Oriental"

Author: Lu Yuegang
Publisher:
Publish Date: 2002-01-01
Features: "New Oriental," a glorious myth in the private education industry of China, and the sacred hall for millions of students studying abroad—What enabled Yu Minhong to turn a teacher into a millionaire? Is New Oriental a national hero or a thief of intellectual property? After facing disintegration and restructuring, where will New Oriental go? Independent writer Lu Yuegang spent a year at New Oriental, conducting in-depth interviews and presenting exclusive, detailed information that reveals the real stories behind the dazzling reputation of New Oriental. How do 70% of students studying in the US navigate the life-or-death line of TOEFL and GRE at New Oriental? What enabled Yu Minhong to turn a teacher into a millionaire? Is New Oriental a national hero or a thief of intellectual property? This book will tell readers the story in detail.