Profitable Customers: How to Identify, Develop, and Retain Them

Author: [UK] Charles Wilson
Publisher:
Publish Date: 2002-08-01
Features: This book guides you in analyzing, identifying, and developing the most profitable customers in a clear, practical, and authoritative way, aiming to improve customer service quality and reduce costs. It includes: methods for analyzing and identifying profitable and unprofitable customers, research on how to successfully develop relationships with profitable customers, and identifying new methods for leveraging new technologies and collaborating with customers.