Public Relations: A Concise Tutorial

Author: Pang Yuanzheng, Ruan Qing, Editors
Publisher:
Publish Date: 1996-01-01
Features: This book aims to use the basic principles of Marxism to analyze the theory and practice of public relations, explore the fundamental theories, principles, and methods of conducting public relations activities under the historical conditions of building a socialist society with Chinese characteristics, and attempts to establish a public relations theory with Chinese characteristics.