New Sales Business Management

Author: Qi Xiaoyong et al.
Publisher:
Publish Date: 2004-05-01
Features: Sales operations are the concrete embodiment of business strategies in sales activities. This book emphasizes the practical operations of sales management, focusing on core content such as sales organization development, sales forecasting, sales plan formulation, sales budget allocation, customer management, credit sales management, sales performance analysis and evaluation, and the sale of handicrafts. It systematically and comprehensively introduces how to carry out sales management activities in an orderly and effective manner, providing reference and insights for sales managers and marketing managers in practical operations. The book provides detailed explanations of sales processes, sales forecasting, sales plans, sales budgets, customer management, credit sales management, and sales performance evaluation.