Contemporary Chinese Business Administration Case Studies, Volume 3

Author: Cheng Siwei
Publisher:
Publish Date: 2003-08-01
Features: Many management education experts believe that case teaching can immerse both teachers and learners in a real business environment, allowing them to discuss how theory and practice can be integrated. The cases in this collection are divided into three sections: Strategic Management, Organizational Management/Organizational Behavior/Human Resource Management, and Marketing Strategy. The characteristics of the included cases are: they provide detailed introductions to the business situations and also come with a teacher's guide (published separately). In addition to being further revised after presentations, discussions, and reviews at the "China Business Management Teaching Cases" conference, the cases have also undergone strict evaluation by domestic and international experts before being compiled into this collection. From an academic perspective, systematic case studies can further summarize experiences and elevate them to a theoretical level. For management educators and scholars, this is a long but profoundly valuable path with both academic and practical significance.