Market-Driven Strategy: Value Creation Process

Author: George S. Day []
Publisher:
Publish Date: 2000-01-01
Features: This book is rich in content and is an invaluable resource for managers who want to become market-driven organizations. The guidance it provides on how businesses can externalize and create customer value is highly operational. George Day offers important insights on how companies can truly become market-driven enterprises. This book is extremely valuable for anyone involved in designing and developing competitive strategies. Three themes run throughout the book:
1. Businesses must develop market adjustment plans to ensure a thorough understanding of the market, technological advantages, and competitive landscape among all employees.
2. The continuous creation and renewal of competitive advantage resources are the best way to maintain profitability.
3. The necessity of an external orientation.