e-brand: Quickly establish your own internet business

Author: [USA] Phil Carpenter
Publisher:
Publish Date: 2001-07-01
Features: Through a detailed analysis of the overall marketing strategies of six network innovators—Yahoo, CDNOW, Onsale, Barnes & Noble, and others—the author summarizes several common elements that contributed to their success. Focusing on these elements, the book provides a detailed description and analysis of the successes, failures, and challenges faced by these brands, demonstrating to readers how to establish user-recognized