Microsoft Marketing

Author: Wu Qi, Peng Cheng (editors)
Publisher:
Publish Date: 2003-02-01
Features: This book provides a detailed explanation of how Microsoft innovates, cultivates competitive market advantages, and reshapes human work and lifestyles. It is part of the "Strong Century Marketing Series," which includes titles such as "Disney Marketing: The Success Formula for Selling Happiness," "Citibank Marketing: The New Era of Bank Marketing," "Coca-Cola Marketing: Authorizing Production Strategies," "McDonald's Marketing: Winning Globally Through Franchising," "Mars Marketing: A Success Model of Relationship Marketing," "Nike Marketing: The Intermediary Brand Strategy," "Sony Marketing: Reshaping the Brand Image of 'Made in Japan'," "Microsoft Marketing: Winning the World with 'Soft'," and "Amazon Marketing: Challenging the Traditional Model of Online Marketing." This book provides a detailed explanation of how Microsoft innovates, cultivates competitive market advantages, and reshapes human work and lifestyles.