Author: (American) Peppers et al., translated by Qu Lumin
Publisher:
Publishing Date: 2002-01-01
Features: This book explains that one-to-one marketing can be considered a revolution. Many companies, such as Dell, Cisco, Federal Express, Owens Corning, American Express, Amazon.com, HP, and Southern Bell, have successfully relied on enhancing customer knowledge and interactive communication.
One-on-One Practical Manual: The Complete Toolkit for Implementing One-on-One Plans
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