Fashion advertising and promotion

Author: Jay Diamond (USA), Ellen Diamond, Translated by the Translation Group of "Fashion Advertising and Promotion"
Publisher:
Publish Date: 1998-09-01
Features: This book is the first specialized work on advertising and promotion in the fashion industry translated and published in China so far. It is rich in content, detailed in explanation, and highly practical. The book consists of five parts and 16 chapters, exploring the scope of advertising and promotion, advertising and promotion planning, advertising media and their target fashion industry, fashion advertising creation, and fashion promotion display and techniques from five aspects. The book also collects numerous case studies of advertising and promotion activities from famous companies and brands in the fashion industry, involving designers, manufacturers, advertising agencies, raw material producers, and trade associations. The book is interspersed with a large number of images throughout, complementing the text to illustrate the various methods used in this field. Each chapter begins with learning objectives and ends with discussion questions and exercises, helping readers grasp the key points of each chapter and engage in practical operations. This book is suitable for advertising professionals, fashion industry practitioners, business personnel, faculty and students of universities and colleges majoring in fashion, as well as readers interested in fashion advertising and promotion.