Leadership and Publicity

Author: Liu Zhenhuai
Publisher:
Publish Date: 2000-01-01
Features: Based on the collection of a large amount of leadership practices and extensive surveys, this book draws on relevant materials to conduct logical arguments, providing a comprehensive exploration of the relationship between leadership and publicity, publicity patterns, methods and art, types of publicity, forms of publicity, means of publicity, publicity effectiveness, as well as the organization and implementation of publicity.