Big Red Eagle Method -- A Winning Secret of a Famous Chinese Brand A Winning Secret of a Famous Chinese Brand

Author: Liao Min
Publisher:
Publish Date: 2003-09-01
Features: In roughly the same environment, facing similar opportunities, why do some companies succeed while others fail? Why can some companies remain steadfast in the face of fierce winds and waves, while others cannot withstand even minor setbacks? The Red Eagle Method brings you face-to-face with the true dialogue of Red Eagle's creator, revealing the winning secrets behind a Chinese brand's "insane" growth of 50 billion RMB against the odds. Nine years of storms, ten years of vicissitudes. Red Eagle's nine years are not just a simple time segment but an ongoing entrepreneurial revolution. Amid the turbulent tide of reform, it made a series of successful sprints and breakthroughs from its starting point to the pinnacle. In the brink of bankruptcy, after nine years of ups and downs, it finally created an industry miracle that left people awestruck. With its unique value and image, it represents the future and hope of China's tobacco industry. Getting close to them will allow you to witness the grandeur and brilliance of the reform and development of Chinese tobacco enterprises. Red Eagle's nine years are a testament to its perseverance in its long-term planning and century-old ideals, as it relentlessly strives forward. It is also the nine years of bearing heavy burdens toward its predetermined goals, achieving phased victories along the way.