Mine Sweeping: Crisis Public Relations That Enterprises Must Face

Author: Wu Yingkai, Zhang Zhiqiang
Publisher:
Publish Date: 2004-07-01
Features:
Destruction must begin with crisis, but crisis does not necessarily lead to destruction. The path to success for a company lies in continuous growth through constant correction. For businesses, crisis is both a risk and an opportunity. Proper crisis public relations aim to resolve crises and discover new opportunities. This book selects 46 classic crisis cases, elaborating on 12 different types of modern corporate crises that are common today, including both successful and failed cases. The book also provides detailed insights into practical aspects such as media communication, public opinion control, and press conferences.