Business Marketing Practice

Author: Yang Yiqing
Publisher:
Publish Date: 2003-08-01
Features: This book is a specialized teaching material for vocational training of commercial marketing professionals. To fundamentally improve the marketing skills and level of commercial marketing professionals, this book highlights the following features:
First, it adopts the concise and structured writing style of British textbooks. The authors emphasize the main knowledge points of the discipline, leaving certain explanations for students to expand their thinking under the guidance of teachers or through self-study, thereby truly grasping the essence of the outline. Second, it closely connects with practice. First, when explaining theoretical knowledge, it is accompanied by a large number of small cases for students to read, thereby deepening their understanding of the knowledge points; second, it often requires students to combine actual experiences and write their insights on the blank pages designed in the book, integrating theoretical knowledge with students' practical activities; finally, at the end of each chapter, there are large comprehensive cases for students to read and discuss, further deepening their understanding of the entire chapter's theory. Third, it highlights commercial marketing. Based on the scientific theory of marketing, the authors emphasize the commercial subject, adding content such as commercial formats and commercial knowledge. The cases are also carefully selected to be closely related to commercial activities, making it more targeted for commercial professionals.