Enterprise E-Transformation in 7 Steps

Author: [US] Mohan Sawhney,
Publisher:
Publish Date: 2007-03-01
Features: This book provides the best roadmaps I have seen, guiding your company on how to leverage e-commerce to enhance competitive advantages. Sawhney and Zabin propose customer-centric business models for the e-commerce world, marking a refreshing shift compared to technology-centric models. The book discusses how companies should prepare step by step during the transition to e-commerce and how to address obstacles encountered in the implementation process.