Network marketing

Author: Qu Yunbo
Publisher:
Publish Date: 1999-09-01
Features: This book is guided by the theories of integrated marketing, direct marketing, and soft marketing. It proposes the definition that "network marketing is the use of the power of online networks, computer communication, and digital interactive media to achieve marketing goals." It discusses the integration of network characteristics and marketing processes from aspects such as strategic planning, market research, web pages, advertising, public relations, distribution channels, marketing testing, and customer service, thereby achieving full-process marketing. With a rigorous structure, vivid language, and typical cases, the book enables readers to easily master this world's newest marketing tool—network marketing—allowing them to seize network business opportunities early and achieve the greatest return on investment.