Strategy is King – An Interpretation of Successful Chinese Brand Cases

Author: Li Fangyi
Publisher:
Publish Date: 2007-01-01
Features: The term "strategy" is not a mysterious or esoteric art—everyone faces various problems every day and considers how to solve them, which is the process of formulating strategy; implementing the formulated strategy to solve problems is the execution process of putting strategy into practice. Therefore, strategy is position-oriented, because strategy addresses the question of whether something is right or wrong, while execution addresses the question of whether something is good or bad. If the strategy is wrong, everything is wasted; if the strategy is correct, it leads to twice the result with half the effort. Most of the cases included in this book come from our frontline practical operations. Today, we present our actions, thoughts, and achievements to readers in the form of case studies, because we firmly believe: ideas grow broader through exchange, and wisdom shines through exchange. 10 years of brand planning practical experience, a comprehensive review of the practical achievements of "China's Brand Movement." 48 successful brand planning cases, with the entire operational process fully disclosed, providing insightful interpretations of planning methods through cases. 9 brand strategies, subverting traditional models, unlocking the path to success for Chinese brands. 15 management college case libraries included, EMBA teaching materials. 6 university advertising major practical teaching courseware.