Marketing 100 battles stratagems

Author: Zifu
Publisher:
Publish Date: 2006-12-01
Features: The last military book in Chinese ancient history is the "Bai Zhan Qi Lüe" (One Hundred Battles Stratagems) written by Liu Bowen during the Ming Dynasty. After that, it seems there were no more military works that could rival the "Art of War" or the "36 Stratagems." And China, it appears, also ended its glory days of cold weapons after the Ming Dynasty. This book is a specialized marketing theory work that combines this ancient famous military theory. The entire book is divided into 20 chapters, including Ji Zhan (Battle of Calculation), Mou Zhan (Battle of Strategy), Jian Zhan (Battle of Espionage), Tian Zhan (Battle of Heaven), Yi Zhan (Battle of Transformation), Liang Zhan (Battle of Grain), Su Zhan (Battle of Speed), Shi Zhan (Battle of Momentum), Zhu Zhan (Battle of the Host), Ke Zhan (Battle of the Guest), Dao Zhan (Battle of Guidance), and Xuan Zhan (Battle of Selection), introducing relevant theories of modern marketing. It perfectly combines ancient warfare and modern marketing, making it a bible for contemporary Chinese marketing.
Wondering what kind of "chemical reaction" occurs when marketing is combined with military strategy? This book introduces you to this brand-new marketing theory. The entire book is divided into 20 chapters, including Ji Zhan (Battle of Calculation), Mou Zhan (Battle of Strategy), Jian Zhan (Battle of Espionage), Tian Zhan (Battle of Heaven), Yi Zhan (Battle of Transformation), Liang Zhan (Battle of Grain), Su Zhan (Battle of Speed), Shi Zhan (Battle of Momentum), Zhu Zhan (Battle of the Host), Ke Zhan (Battle of the Guest), Dao Zhan (Battle of Guidance), and Xuan Zhan (Battle of Selection), introducing relevant theories of modern marketing. It perfectly combines ancient warfare and modern marketing, making it a bible for contemporary Chinese marketing.