Marketing Channels -- Management's Perspective

Author: Bert Rosenbloom (USA)
Publisher:
Publish Date: 2006-12-27
Features: This book is divided into 5 parts, 18 chapters, and 25 cases. The first 4 parts of the book elaborate on the concept, participants, environment, and behavioral process of marketing channels; marketing channel strategy, marketing channel design, channel member selection, as well as target market and channel design strategy. The 5th part is the case study section of the book, featuring 25 carefully selected cases that showcase various problems and techniques in marketing channel management.