Open Sesame: The Success Path of Jack Ma and Alibaba

Author: Yu Zaihang
Publisher:
Publish Date: 2007-01-01
Features: This book will appeal to friends interested in internet companies, friends interested in e-commerce, friends interested in legendary figures, friends interested in Alibaba and its subsidiaries like Taobao, and even friends deeply devoted to Jack Ma. Jack Ma; Jack Ma and Alibaba; Jack Ma and Taobao; Jack Ma and eBay; Jack Ma and Yahoo!
Jack Ma has become a dazzling rising star in the history of Chinese internet. This book comprehensively reveals the mysterious mask of the legendary figure Jack Ma and deeply analyzes the wisdom behind Alibaba's successful operations. Jack Ma is the "pioneer" of Chinese e-commerce, and he is the most important figure who leveraged Alibaba to successfully create the "concrete + mouse" model of e-commerce. The money he has earned is entirely won on the basis of creating value for countless small and medium-sized enterprises in China, making it truly "rational money."
From a profit perspective, Alibaba may not be as financially robust as companies like (Shengda) or (NetEase), or even as well-funded as (Sina). However, we believe the social value and economic impact created by Jack Ma are no less than any of the aforementioned internet companies.