Research on TV Program and Channel Planning

Author: Xiang Zhongping
Publisher:
Publish Date: 2007-02-07
Features: The exploration in this book will cover three levels: macro, meso, and micro. At the macro level, it primarily involves decision-makers and managers strategically positioning, rationally developing, and utilizing their channel resources, which are categorized as "poor mines" and "rich mines," with keen insight. It also addresses the integration, sharing, operation, and development of their television channels, media configurations, and information resources. At the meso level, based on the perspective of a single television channel as a medium, it addresses questions such as how to establish the audience market and programs for the channel, how to develop organizational human, material, and endurance resources to build channel and program brands, and how to organize the development and utilization of dynamic resources according to the laws of the television market. At the micro level, it conducts an in-depth analysis of the practical strategies in the discovery, collection, processing, and production of information resources for program creation, laying a solid foundation for building and establishing brand programs and brand channels.