Author: (USA) Scott Gross
Publisher:
Publish Date: 2007-01-16
Features: The author, Scott Gross, is a renowned American customer service expert. The book uses humorous and touching cases to elaborate on the concept of "Wow Service" from the perspective of fun marketing, which refers to creative, diverse, and humanized services. From the perspective of product promotion, "Wow Service" goes far beyond the scope of service and can bring unexpected competitive advantages to businesses. Among the myriad marketing strategies, "Wow Service" is indeed an effective approach to winning more customers and achieving greater profits. The book has a clear structure, fluent translation, vivid and engaging cases without losing depth, and offers valuable insights for both corporate leadership and ordinary employees. It can serve as a training manual for service industries and also be referenced by relevant retailers.
How to Retain Your Customers with Superstar Amazing Service
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