Innovation and Entrepreneurship (Drucker's Management Classics Series)

Author: Peter Drucker (USA)
Publisher:
Publish Date: 2006-12-31
Features: Everyone knows the importance of innovation. Intense competition, the ever-changing market, and technology have convinced people of this, but the key question is, how can we innovate? Innovation is the responsibility of every top manager. It begins with consciously seeking opportunities. If you know where and how to find innovation opportunities, you can systematically manage innovation. If you understand how to apply the principles of innovation, you can turn it into a feasible venture. This is the key point that Drucker reveals in Innovation and Entrepreneurship... In his classic work, Innovation and Entrepreneurship, Drucker first regarded the practice of innovation and entrepreneurship as organized, purposeful, and systematic work for all businesses and organizations, and explored the answers to these questions with us...