Advertising Creativity and Design in the Tourism and Leisure Industry (Selected and Translated Excerpts on Tourism Service Management): Selected and Translated Excerpts on Tourism Service Management

Author: Nigel Morgan
Publisher:
Publish Date: 2003-11-01
Features:
Editor's Recommendation: A selected and translated collection on tourism service management. Bill Gates and John Naisbitt predicted that leisure and business travel would become one of the three major industries of the 21st century. This is an era driven by marketing and media, a world where advertising is everywhere. Vivid images, pleasant music, and enticing slogans make people unable to resist being captivated, weaving dreams of journeys; tourism and leisure are about relaxation of the body and mind, dreamlike experiences, and creating an atmosphere. The advertising for tourism and leisure promotes a dream. However, what kind of advertising can hit the ever-changing tastes of customers? What constitutes a well-planned advertising strategy? What is the role of advertising research in the product creation process? What does the ever-changing global marketing environment mean for advertisers? How can advertisers create more innovative advertisements? How do advertisements shape and reposition brands? In today's world where virtual reality, online marketing, and celebrity endorsements are increasingly popular, where does the creative space for advertising lie? The answers are in this book.
Features of the Book:
1. Advertising Inspiration: See the sparks of inspiration constantly bursting from the experts. Have you gained some insights?
2. Advertising Challenges: To keep a brand vibrant, it must undergo regular "exercise."
3. Case Studies: Rich cases of advertising practices from global renowned companies like Disney, PepsiCo, and Adidas will leave you amazed!