E-commerce Practice

Author: Sun Jie, Zhang Jian San (editors)
Publisher:
Publish Date: 2002-10-01
Features: This book is one of the series of unified teaching materials compiled by the Management Information Center of the Ministry of Education for the "ITAT" project. It outlines the overall knowledge framework for traditional enterprises implementing e-commerce, providing readers with a systematic textbook for a comprehensive understanding of e-commerce, rather than simply introducing technical knowledge such as online transactions. In terms of content structure, it strives to combine systematic theoretical descriptions with vivid case studies and examples. It covers both internal business, B2B, and B2C business involved in the internet transformation of traditional enterprises, as well as network technical knowledge related to the implementation of e-commerce. This highlights the practical characteristics of the book while also aiming to make it both standardized and practical. This book is suitable for institutions or professionals engaged in e-commerce construction or those wishing to develop e-commerce, as well as serving as a teaching and training textbook.