Market leading

Author: Adrian Rynne
Publisher:
Publish Date: 2001-01-01
Features: The "market chain" and "market web" mentioned in the book "Market Leadership" are concepts that all levels of management in high-tech companies want to understand. They are the foundation of the company's development process and will replace strategic planning with strategic thinking. This book summarizes the ten steps in the process of developing a winning market leadership strategy, with selected cases all sourced from high-tech companies such as Intel, Compaq, HP, GlaxoSmithKline, and General Electric.