Member Marketing Bible

Author: Lin Jian'an
Publisher:
Publish Date: 2003-11-01
Features: A series of books on modern marketing models and techniques. A book that reveals the promotional weapons of the new economy era. The content of this book covers nine chapters, including the understanding of membership marketing, the charm of membership marketing, the models of membership marketing, the planning of membership organizations, the team of membership marketing, and the marketing of member clubs, etc.