Introduction to Theoretical Journalism and Communication (Tong Bing)

Author: Tong Bing
Publisher:
Publish Date: 2003-03-01
Features: This book is a national key textbook that utilizes the latest research findings from domestic and international communication studies, combined with the development of new media technologies. Applying the principles of dialectical materialism and historical materialism, it explains the phenomena of information communication in human society. It emphasizes clarity of concepts and systematic theory, providing in-depth analysis of many theoretical and practical issues in intrapersonal communication, interpersonal communication, group communication, organizational communication, mass communication, network communication, international communication, and global communication. Thus, it outlines the fundamental theoretical system and framework of communication studies. This book is not only a required textbook for students majoring in journalism and communication but also beneficial for media professionals, advertisers, public relations practitioners, and self-learners.