Business Planning Theory and Practice

Author: Zhou Hong, Yang Lin (Editor-in-Chief)
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Features: This book provides a comprehensive overview of corporate planning, covering its basic meaning, nature, characteristics, fundamental principles, the competency requirements of planners, and creativity in corporate planning. It offers a realistic introduction to the procedures of corporate planning and the preparation of planning documents. The book also elaborates in detail on theories and operational plans, as well as designs related to corporate image, enterprise entrepreneurship, market entry, growth and expansion, marketing, capital operations, and performance evaluation. Additionally, the authors have distributed relevant case studies throughout the chapters, creating a unified system of theory and practice. This book is suitable for undergraduate students and faculty in economics and management-related fields at universities, as well as for business managers, planners, and training institutions.