Success or Failure, Follow Zou Jun (Opening the Black Box of Gekolo)

Author: Zheng Wenbin
Publisher:
Publish Date: 2006-11-01
Features: Whoever wants to understand the development of China's private enterprises cannot fail to mention Gu Chujun. This person, with extraordinary intelligence and an unmatched commercial acumen; this person, who once dominated China's white appliance industry, with well-known brands like Galanz and Meling under his control; this person, who once made giants in the global appliance industry like Electrolux feel shaken and uneasy; this person, who also extended his reach to developed countries in Europe and America, achieving significant success. This person, who was once on the verge of becoming China's Toyota or Chrysler. However, this person, arrogant due to his talent, failed to understand the philosophy that the soft overcomes the hard; this person, who fought on multiple fronts but failed to establish a solid base; this person, who misappropriated funds from listed companies, thus violating the cardinal rules; this person, who now faces four charges from the judicial authorities. This person, a fallen hero, has completely fallen. Based on a wealth of firsthand materials from the Gu Chujun incident, the author provides a detailed description of Gu Chujun and the development—rise and fall—of his Greenkol Group, and further conducts an in-depth analysis and revelation of the sociocultural roots that led to this tragicomedy.