Successfully marketing internationally renowned brands in China

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Features: This book selects 41 successful marketing cases of international well-known brands in China, which are real and representative. It covers a wide range of industries, including both hot and emerging sectors such as IT, with cases like Microsoft, IBM, Nokia, Intel, HP, Sony, Dell, and Motorola in the computer and mobile communication industries. It also includes examples from pillar industries and manufacturing, such as GE, Ford, Volkswagen, and Honda in the automotive sector. Additionally, there are cases from service industries, retail, logistics, finance, and media, such as Coca-Cola, Procter & Gamble, McDonald's, KFC, Nestlé, Pepsi, and Citibank, as well as upcoming companies like Kodak and Unilever.