High-tech enterprise marketing strategy

Author: Zhang Debin, Guan Min (editors)
Publisher:
Publishing Date: Not available
Features: This book starts with the relationship between high-tech enterprises and marketing, providing a comprehensive and in-depth elaboration on various marketing activities of high-tech enterprises, including their establishment models, market strategies, competitor research, product strategies, pricing strategies, sales channel strategies, sales organization, and international marketing strategies. It objectively describes the current state of marketing for high-tech enterprises in China and conducts an in-depth exploration of the intersection of genetics, nanotechnology, and marketing. The book is divided into 11 chapters and features 15 major cases and over a hundred random cases throughout, with case studies that are fresh in content and insightful in analysis, greatly benefiting readers in understanding the marketing of high-tech enterprises.