Television marketing communication

Author: Wen Shuo, Zhang Xiao Zheng, Li Xiao Ping
Publisher:
Publish Date: 2001-07-01
Features: The main content of this book includes: analysis of market entities in the television industry, television market research and forecasting, planning of integrated marketing communication for television, strategy of manufacturing costs and pricing for television programs, and product and positioning strategies in the television market, etc.