Corporate Culture Construction Reader

Author: None
Publisher:
Publish Date: 2007-02-01
Features: This book starts with the basic theoretical knowledge of corporate culture and combines it with the emergence, development, and current status of power enterprise culture. It focuses on introducing the rich connotations of power enterprise culture in the new era. It introduces the core layers of corporate culture construction in current power groups—such as corporate philosophy and spirit—and highlights the key achievements in power enterprise image construction—such as the visual identity system. It also covers the development of institutional culture and behavioral culture in power enterprises, showcasing the new image of power enterprises from multiple angles and reflecting the commonality and unique charm of power enterprise culture. The book is grounded in theory and practice, with detailed and easy-to-understand content, supplemented by vivid examples. It reflects the new achievements in power enterprise culture construction at the current stage and is highly constructive and informative. As a training textbook for new employees in power enterprises, this book is suitable for learning by new employees in power enterprises and for reference by faculty and students in power-related fields at higher education institutions.