Tangible Strategy of Intangible Assets - The Winning Formula for Managing Six Major Intangible Assets

Author: John Bailey
Publisher:
Publish Date: 2006-12-01
Features: Today's economy is increasingly built on the foundation of ideas, and the ownership of intangible assets can account for 90% or even more of a company's market value. However, because they remain without a relatively perfect definition as assets, a universally accepted measurement and management system has not yet emerged. People often manage intangible assets inappropriately, or even leave them untouched, failing to realize their potential for value creation. This book introduces the systems and methods used by top organizations like Microsoft and HP to create, accurately measure, and manage the value of intangible assets. It presents the most reasonable and actionable research to date on intangible assets, along with solutions to improve a company's competitive position. These management approaches can be applied regardless of the industry a company operates in or its position within that industry.