Business Dictionary - English-Chinese

Author: (English) Graham Bannock, Davis, Toot, Onkels, translated by Zheng Fengtian, Wang Yufeng
Publisher:
Publish Date: 2007-01-01
Features: In recent years, business studies have become unprecedentedly popular, and research on business decisions and practices has also flourished. Therefore, the "Penguin Business Dictionary," edited by Graham Bannock and published by the renowned Penguin Publishing House, quickly became a bestseller in the field of business terminology, highly favored by serious readers. Through this book, you can master most of the terms in the following courses: Economics, Finance, and Accounting; Marketing, Communication Models, and Consumer Behavior Analysis; Corporate Strategy, Production and Operations Management; Organizational Behavior, Human Resource Management, and Labor Relations. Additionally, we provide brief introductions to many business thinkers and include terms related to various institutions in modern business life. Essentially, this book falls between a dictionary, concise definitions, and a mini-encyclopedia, offering some interesting and thought-provoking insights on key terms. The dictionary contains over 3,000 terms with clear, concise, and professional explanations. Therefore, it holds significant reference value for business professionals, students and scholars of business studies, teachers and educational administrators in related fields, professional managers, entrepreneurs, critics, and analysts.