Business Promotion Design 2

Author: Compiled by the Editorial Department of Japan Graphic Society, Translated by Yu Ying, Liu Tongyang
Publisher:
Publish Date: 2007-01-01
Features: "Commercial Promotion Design" is a series of books introducing how enterprises can utilize various media for commercial promotion and publicity. The copyrights for this series are provided by Japan Graphic Society. The books include many outstanding design cases from internationally renowned companies and brands, covering dozens of industries such as catering, fashion, music, retail, manufacturing, cosmetics, pharmaceuticals, and public welfare activities. Each case includes different commercial promotion forms such as logos, packaging, posters, POP advertising, displays, websites, promotional gifts, and multimedia advertising. The compilers provide in-depth analysis of these classic cases from perspectives such as corporate philosophy, business strategy, market strategy, and creative design, supported by rich images and detailed textual descriptions. This makes the book not only highly valuable as a reference but also elaborates on new concepts in commercial promotion design. It enhances enterprises' understanding and awareness of commercial promotion and provides designers with highly valuable design methods and insights in today's multi-dimensional marketing landscape.