Enterprise Strategic Management

Author: Zhang Shijun, Liu Rongying (editors)
Publisher:
Publish Date: 2006-12-01
Features: This book proposes certain innovative ideas and methods in strategic management, including theory and practice, concepts and methods. To enhance the mastery and understanding of relevant theoretical knowledge systems, successful and unsuccessful case studies from domestic and international enterprises are arranged at the end of each chapter for readers to discuss, reflect on, learn from, and draw inspiration.