Liang Jian Marketing - From 900,000 to 90 Million: The War and Marketing Relationship of Zhongke Speed - A Practical Guide

Author: Wei Zu
Publisher:
Publish Date: 2007-02-01
Features: This book describes, based on the author's personal experience at Zhongke Air Conditioning, how to achieve a sales miracle by increasing sales from 900,000 to 900 million within three years. The author advocates for engaging in marketing with a mindset of going into battle, guiding marketing with a strategic perspective, supporting marketing with tactical skills, and solving marketing mysteries with a historical lens. He also proposes that in the process of marketing, one must not only excel in wielding the sword (taking bold action) but also be skilled in hiding the sword (strategic restraint), with the key lying in seizing the right moment. The highest realm of wielding the sword is the "no sword in the world" style of marketing – the art of hiding the sword. This book is tailor-made for Chinese enterprises and marketing professionals. It can serve as a growth guide for newcomers, a reference for CEOs to understand the market and formulate strategies, and an invaluable practical operations manual for the vast number of field office staff and branch sales personnel.