E-commerce Basics Tutorial - (Second Edition)

Author: Lan Yisheng
Publisher:
Publish Date: 2007-02-01
Features: This book comprehensively introduces the characteristics of the internet economy, the principles of e-commerce, e-commerce models and their application areas, electronic communities and online media, e-commerce application technologies, electronic finance (including online banking, online insurance, online securities trading, etc.), the principles and methods of online marketing, informatization of logistics and electronic supply chains, data mining technology and customer relationship management, electronic government and e-government, and e-commerce laws and regulations. The book is divided into 10 chapters. To facilitate readers' understanding and in-depth reflection on the content, each chapter includes 3 case studies, along with discussion questions and relevant websites. This book can serve as a teaching material for undergraduate and associate degree students in e-commerce and other majors at universities and colleges, as well as a training manual or self-study guide for government administrative personnel and business management professionals to understand and master the principles of e-commerce.