China Media Economics - Issue 3

Author: Zang Tingquan
Publisher:
Publish Date: 2007-03-01
Features: This book aims to provide a platform for experts, scholars, government departments, and media organizations in China's media field to engage in communication and dialogue. This issue focuses on publishing new research findings that are closely related to the relationship between systematic economics and media economics, especially those that utilize systematic economic methods to study fundamental theoretical issues and cutting-edge practical problems in media economics. This book is suitable for media economics and management practitioners, as well as faculty and students of relevant disciplines in higher education institutions for reference.