Network marketing

Author: Li Yuqing
Publisher:
Publish Date: 2007-03-01
Features: This book is organized according to the theoretical system of internet marketing, consisting of 10 chapters. It begins with the basics of internet marketing, analyzing and summarizing the entire process of internet sales. Subsequently, it elaborates on commonly used tools in internet marketing, internet marketing information and research, analysis of internet consumers, internet marketing markets, strategic planning for internet marketing, product and pricing strategies for internet marketing, channel strategies for internet marketing, internet advertising and promotion strategies, and the principles and methods of customer service in internet marketing. This book primarily includes fundamental theories, tools and methods, and internet marketing strategies. The textbook system is complete and well-structured, focusing on cultivating students' hands-on skills in internet marketing while emphasizing the integration of theory and practice, as well as the combination of tools and methods. It is more representative and facilitates students in learning and mastering the basic theories and practical operations of internet marketing. In addition to serving as a textbook for vocational college students majoring in e-commerce, it can also be used as a teaching material for students in various fields of economics and management. Furthermore, it can serve as a reference book for a wide range of practitioners engaged in internet marketing.