Basic Economics and Management

Author: Zhang Xirong
Publisher:
Publish Date: 2007-02-01
Features: This book is a teaching material for the "11th Five-Year Plan" of general higher education. It is written for industrial students who are not majoring in management to popularize economic and management knowledge. The textbook is divided into 3 parts and 12 chapters: Part 1, Basic Economics, consisting of two chapters: Microeconomics Basics and Macroeconomics Basics; Part 2, Technological Economics, including five chapters: Basics of Technological Economics, Technological Economic Evaluation Indicators, Investment Project Evaluation Methods, Uncertainty Analysis, and Equipment Upgrading; Part 3, Principles of Management, including five chapters: Management Overview, Planning, Organizing, Leading, and Controlling. This book can be used as a teaching material for economic and management courses in non-management engineering majors, as training materials for and management personnel, and can also be used by relevant personnel interested in economic and management studies.