Introduction to Modern Chemical Business and Commerce

Author: Wang Honglin, Chen Li edited
Publisher:
Publish Date: 2007-03-01
Features: With the increasing development of economic globalization, economic exchanges are growing, and people's understanding and application of business knowledge are becoming more urgent. Professionals in various fields not only need solid professional knowledge but also must possess basic economic and business knowledge. This book was written in response to this practical need. Set against the background of the chemical industry, it comprehensively introduces the knowledge and methods of modern chemical business activities, covering all aspects of business operations in the chemical field: the cost and benefit structure of chemical products; the relationship between the production and supply of chemical products and market demand; the market characteristics of chemical products and product marketing strategies; the capital structure of chemical enterprises, methods of financing, and financial analysis of enterprises; basic knowledge of international trade in chemical goods and the operational mechanisms of international trade; and introduces the basics of chemical e-commerce, incorporating new phenomena that have emerged in the modern economic development process. By introducing and discussing the essence of the time value of money, the fundamental theories of commodity markets, and the capital structure of enterprises, readers can deepen their understanding of basic economic theories while becoming familiar with the operations of chemical business. The book includes many practical contents, such as reading corporate financial statements, pricing and marketing measures for chemical products, market research and forecasting methods, and the analysis of contract terms in international trade. Relevant cases are also included at the end of each chapter to help readers better understand the perspectives and content of modern chemical business through real-world examples. This book can serve as a textbook for undergraduate and vocational college students in chemical engineering and other STEM fields, as well as a reference for other engineering technicians and individuals interested in chemical business.